Paul Napoli has joined famed civil rights attorney Ben Crump in a lawsuit against Johnson & Johnson on behalf of the National Council of Negro Women, alleging that the pharmaceutical giant intentionally targeted Black women with advertising for talcum products linked to cancer.
According to the lawsuit, even though numerous scientific studies have shown a conclusive causal link between ovarian cancer and Johnson & Johnson’s baby powder and shower powder products, the company actively targeted Black women with advertising in a years-long campaign, including placing advertising on television programs and in publications aimed at Black women and pursuing endorsement deals with public figures revered by the demographic group. The attorneys claim to have voluminous evidence showing a pattern of racially-biased marketing and advertising strategy, including internal company documents.
A civil rights attorney with decades of experience, Ben Crump is best known today for representing the family of George Floyd after his murder by Derek Chauvin in 2020, an event that set of nationwide protests against racial bias in policing. Paul Napoli is a celebrated and experienced class action litigator who has won billions of dollars in damages for victims of medical and pharmaceutical malpractice, environmental contamination, and products failures.
For more information on the lawsuit, read the article here.